By Stavros Georgiadis


Nothing helps a business more than a fantastic marketing campaign, and there isn't a better place to do it than Facebook! This unique platform can be of great benefit to your business. The next few paragraphs are a treasure trove of information that will reveal the secrets to successful Facebook marketing.

Talk to your fans. If people post things on your page, take note. Lots of successful companies have implemented useful marketing strategies from their consumers. Your current fans are the reason for your success so don't ignore what they have to say.

Give away free items to loyal or potential customers. Give away a desirable product to get people excited. Post the winners up on your page, and do the same thing all over again when you find you need more "likes."

Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. Link post summaries of blog entries from your site onto Facebook. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.

You may want to try Facebook ads. This adds an extra value to your efforts. Ads can reach further into your target market and draw customers to your page. Facebook ads are cheap, and they can be quite effective.

Look into buying ads through Facebook. You ad can be customized to be shown only to certain ages or genders. There are a lot of options when it comes to how much you spend, too, so you can adhere to a tight budget when needed. Additionally, you don't have to make a commitment that's long-term. When the promotion is over, you can put an end to your ad.

Make sure that you stay active answering the questions on your Facebook page. Show your gratitude to followers for contacting you, and try to provide as much helpful information as you can. If you have a page on your site that holds the information they need, share the link with them.

Don't update just for the sake of putting words on your wall. Every post should sell your message or products. Think about how your fans can truly benefit from reading or viewing your posts. Attempt to avoid overselling, because your followers are going to get tired of constant updates from you when they look at their news feed.

Ask followers to suggest topics or ask for their opinions on company decisions. They'll love to feel so important. What better way to do so with your community than to get them involved in some basic decisions. Ask opinions on certain ideas that you have about your company.

Personalize your brand. Marketing materials should be periodically refreshed to keep them current and relevant, which sells the idea that your brand is also current and relevant. Always stay professional though, to keep people feeling secure in your brand. The weight on your shoulders to build profits can be huge. The sooner you start using Facebook as a marketing platform, the sooner you will see great results. Use the expert advice from this article to give yourself an even greater advantage.




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